Industry Analysis
Level Up: How Anime Gaming Quietly Conquered America and What Happens Next
A few years ago, explaining Genshin Impact to your coworkers required a fifteen-minute backstory about gacha mechanics and Japanese mobile gaming culture. Today, it's a $4 billion franchise with a Times Square billboard and a fanbase that spans every demographic imaginable. Something fundamental shifted in American pop culture — and the anime gaming industry was ready for it.
